Permit Them To Eat Cookies! Michel et Augustin Creates Community and Bonding Possibilities Around Kooky Confections

The small Version: When Marie Antoinette said, „allow them to consume dessert,“ it might happen because she had been hogging every Michel et Augustin snacks for herself. Youth friends Michel and Augustin found in middle school, and, once they discovered their own sex 9-to-5 tasks becoming unfulfilling, they started a cookie business with a foundation in French pastry. Quickly forward 13 many years, and also the two buddies have workplaces in France and nyc and are generally seducing society and their cookies, pastries, yogurts, mousses, and other sweets fashioned with straightforward, pronounceable components. The duo in addition teaches aspiring bakers that mastering the art of French pastry is actually attainable through their particular cookbooks and entertaining available household classes. Michel and Augustin’s dream is simple: to make the globe laugh and come together over a shared passion for sweets.


The storyline of Michel et Augustin began just adequate. Two guys began palling around in middle school and turned into great contacts. But, with lots of adolescent friendships, the 2 parted means after graduation to follow along with unique routes.

Michel discovered themselves employed in finance in ny, and Augustin was actually in advertising and marketing for Air France. But both shortly became disillusioned with the 9-to-5 routine associated with the business community. They reconnected therefore the duo devised a wild intend to learn all 1,263 bakeries in France and establish the basics of the best confectioneries the nation had to supply. They blogged a manuscript about it — their unique basic collaboration!

After finishing their particular quest, in 2004, Michel and Augustin aproned-up and set out on another adventure: baking in Augustin’s home. Their particular goal was to develop a type of cookies and other sweets created using 100% natural ingredients and really love. And, after tirelessly screening and sampling more than 300 dishes, their particular first concoction was born: the tiny circular butter cookie. Michel et Augustin was created!

The two found quick achievements, and always innovate much more tasty designs, such as a decadent natural yogurt in a container, which was found only once Michel and Augustin knew their particular prized cow could generate more than butter. They sell items using trademark „kookiness“ together with pleasure they infuse into their tasty snacks.

Dispersing a fascination with French Pastry round the World

Michel et Augustin is approximately more than simply creating a tasty cookie. The organization is actually bent on drawing from France’s wealthy culinary background to produce masterful sweets.

„It isn’t really practically snacks — it is more about a love of French pastry,“ mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. „every little thing we make is linked to French pastry practices. We now have an extremely powerful relationship with pastry producing as a company.“

But Lily told united states an affinity for and mastery of French pastry isn’t only set aside for your item designers (they refer to them as the „recipe group“) at Michel et Augustin. Area of the business’s kooky tradition is actually discussing the passion and expertise of pastry creating therefore every member of the group, in France and Brooklyn, can prepare as a French pastry cook and make national exam (generally a „C.A.P.“). In this way, everybody is able to participate in innovating new recipes and speak knowledgeably with enthusiasts, customers, and consumers.

„Once a week in France as soon as monthly in ny, the Banana Farm („office“) can become a pastry course where we’re going right on through a vintage program of French pastry and instruction the official certification,“ she stated. „It doesn’t matter if you’re a website designer or even in product sales — the opportunity is actually encouraged regarding.“

Though Michel et Augustin provides an even more expansive brand in France, the organization sticks to the same basics and concepts of design for all products.

„the one thing all our items have commonly is actually an actual awareness of taste also to the constituents,“ Lily mentioned. „We focus on the top quality and efficiency of this components, and then try to maintain the ingredient listing as pronounceable as you possibly can.“

This results not just in a yummy decadence, but a delicacy possible feel good about consuming along with your special someone.

A Collection of Treats ideal for revealing With Your Sweetheart

Thereis just anything about discussing candies that starts a single day right or comes to an end a great date. And Michel et Augustin’s productions were intended for merely such occasions.

„It’s a moment of indulgence at the end of a romantic date,“ Lily stated. „its delicious and made with thoroughly clean materials, and therefore makes the second that much better. It feels good to indulge.“

Because of so many worthy treats to choose from, there’s really no must choose just one single. While there are many more options in France — from chocolate mousse to decadent yogurts and, naturally, one-of-a-kind snacks — there’s a lot of solutions in the usa also.

Lily was actually rapid to advise the right treats provide to or take pleasure in with this significant other.

„the best-selling cookie is actually our 4-Cookie Squares,“ she mentioned. „they might be like little square tarts, may be found in three tastes, and certainly will be very effortlessly shared. We likewise have Cookie Buttons, which have been hazelnut chocolate processor chip snacks with hazelnut ganache in. They are available in packages of two — one personally, one for you!“

For partners exactly who enjoy their unique day ritual together, Lily told all of us Puff Palmiers tend to be an attractive a.m. option.

„These are generally puff pastry and taste like Elephant Ears,“ she mentioned. „They can be very light and flaky and ideal for discussing more than breakfast with coffee or at beverage time.“

Whether your honey tend to be chocoholics or appreciate the fine butteriness of caramel (or everything in between), Michel et Augustin provides a worthwhile combat for discussing (or sneaking down with for your own personal clandestine cookie affair).

Join up From the Banana Farm

Michel et Augustin’s viewpoint is the fact that joy of desserts is in the sharing. Therefore it should not be any surprise society engagement is a big an element of the organization’s business mission. Everyone is invited to end in and chat (and taste cookies) at their particular Banana Farms (offices) in Paris, Lyon, or Brooklyn.

This mindset started from the very start associated with company and it is part of its key. And Lily noted this viewpoint is actually exemplified in organization’s open residences.

„immediately, Michel and Augustin opened up the doors regarding apartment to next-door neighbors, friends, customers, and passersby, for individuals to provide all of them comments, to flavor snacks, to flavor brand new meals they were evaluating, also to spend time using them and discuss whatever were performing,“ she said. „It really is something which’s really important to us now.“

Start residence at the Banana Farm happen throughout the first Thursday of each and every month in France and ny. Lily informed you these events present a means for any business giving back again to town by training all of them concerning the background and strategies of French pastry.

„We invite everybody, household, buddies, customers, and customers to come share dishes,“ she stated. „We do style assessments, focus teams, and play video games. Its an actual community event.“

Not only is it enjoyable and tummy-pleasing to wait, in case you lack a cookie partner, consider all the other treat aficionados you could potentially meet at Banana Farm. In the end, if someone else wants Michel et Augustin treats, you are sure that obtained good style, and you’ll have one thing to bond over.

Michel et Augustin: dedicated to Random Acts of Kookiness

In genuine Michel and Augustin type, the duo started a Random Acts of Kookiness effort to motivate and delight individuals. From a tribute to Michael Jackson into the cookie rectangular event as well as their torrid Greek story, Michel and Augustin infuse hilarity and happiness into all they actually do. You will see precisely why their particular treats are incredibly addictive — they are made out of natural ingredients and good vibes.

Up after that for the organization is a cookbook whose goal is to help all of us visitors yet others tackle the intimidation involving French pastry.

„We’re making a French pastry cookbook the me, and it’s about finding pleasure in these hard recipes,“ Lily said. „We’re splitting it down and saying it can be done. When we can, anyone can, therefore’re revealing all of our advancement.“

Michel et Augustin is also looking to release the well-known candy mousse in the usa.

„Our dream in regards to our chocolate mousse is seduce The united states’s preferences.“

And, after tasting the company’s cookies as well as other treats, the usa is without doubt in for a lengthy relationship with that mousse.